Cleona Lira – Member of the Ethical Oversight Committee

A Chartered financial adviser based in London, Cleona runs a financial advisory practice predominantly based on investing with values. She has over 20 years of experience in financial services. Within her work, she seeks to integrate a focus on financial integrity and being more conscious with money. She enjoys creating spaces where people can have honest conversations about money and learn about investing.

Cleona holds a Bachelor’s degree in Psychology and a Master’s degree in Business Administration. She is a Chartered Financial Planner and a member of the Chartered Insurance Institute, as well as a member of the UK Sustainable Investment and Finance Association.