Strategic Conviction

Steering a course between active and passive

For financial professionals only
Please note:
  • The content of this page is only suitable regulated financial advisers.
  • Past performance isn't an indicator of future returns and investors could get back less than they put in.
  • This content of this page is intended as general information and shouldn't be viewed as a personal recommendation.
  • There's also no guarantee that investment solution or funds will meet their objectives.
Feeling Supported (Crop 4, Boat Race Landscape)

Balancing investment styles

We launched Conviction in 2015 when we saw that many advisers were missing out on benefits of balancing active and passive styles of investing. Rather than make a decision one way or the other, they often defaulted to 50:50 in each. We built our solution to take that time-consuming decision out of the adviser’s hands - and into those of our dedicated investment management team

Costs and charges

Our Conviction charges are simple and transparent. For our custody fee, when the total value of your client’s assets falls into a given band, they pay that charge for all their money, not just the proportion in that band.

DFM charge0.24%
Dealing charge (for fund switches and rebalance purchases)0.45% (≈0.05% p.a.)*
Parmenion SIPP charge£18+VAT per quarter

*Assumes a 12% turnover rate - for guidance only, actual turnover may be more or less than this amount

Custody band†Charge
£0 - £299,999.990.30%
£300,000.00 - £599,999.990.25%
£600,000.00 - £1,499,999.990.20%
£1,500,000.00 +0.15%

†A minimum monthly custody charge of £5 per client applies. Cliff edge structure.

Here’s what your client might pay

For a £100,000 non-SIPP portfolio in Risk Grade 5, and an OCF as of the 31st March 2024

CustodyDFM ChargeDealing*OCFTotal

*Assuming a 12% turnover rate - for guidance only, actual turnover may be more or less than this amount

A headshot of Jasper Thornton-Boelman

Market dynamics, the broader economic picture and cost are key factors influencing the active/passive split. With Conviction, we’ll steer the most effective course to achieving attractive client returns.

Jasper Thornton-Boelman
Investment Director

Speak to us and find out how we can help your business thrive.