Sarah Lyons - Chief Customer Officer

Sarah brings more than 25 years financial services experience to the Parmenion team, having held a wide variety of strategy, proposition and marketing roles across the industry. Before joining the business in 2018, Sarah was Head of Marketing at Ascentric in Bath, and prior to this was part of the original proposition team that built AXA’s Elevate platform as well as leading their communications team for a number of years. 

Sarah is Parmenion’s Chief Customer Officer, and is responsible for the development and delivery of Parmenion’s products and services. She is passionate about the importance of financial planning, and the positive impact it can have on people’s lives. She gets frustrated at how routinely the industry lets down its customers, and champions ‘outside in’ thinking across the business to drive deep understanding of advisers, their clients, and how we can collectively deliver better outcomes for all.