Location: Newton Aycliffe
Website: www.eldonfinancial.co.uk
Using Parmenion since: June 2009
Investment Proposition: PIM and Affinity.
Our partnership with Parmenion means we are able to focus on building long-term relationships with our clients; providing excellent client service at all times.
Gemma Siddle
Director
About Eldon Chartered Financial Planners
Eldon Financial Planning Limited (Eldon) is a Chartered Financial Planning firm. It was set up in 2002 aspiring to become the North East’s premier fee-based personal Financial Planning practice and is now entirely employee-owned. Eldon gives specific, detailed advice within the framework of a comprehensive Financial Plan so that everything fits together to meet their clients’ objectives in life. They have developed a high level of expertise in investment, retirement, and tax planning for clients with simple or more sophisticated requirements. Eldon won the flagship PFS ‘Chartered Financial Planning Firm of the Year’ Award in 2011 and again in 2018 and has been listed as one of New Model Advisers Top 100 UK firms every year since inception.
Note from Gemma Siddle, Director, Eldon Chartered Financial Planners
Our partnership with Parmenion means we are able to focus on building long-term relationships with our clients; providing excellent client service at all times. We can spend our time on financial planning instead of fund selection and performance, which is time consuming, time that could be better spent with clients. The streamlined process, intuitive technology, and high standards mean that we can provide a high-quality service at all times, which in turn leads to happy clients who can focus on meeting life goals. Parmenion’s flexibility has provided us with the right investment proposition for our clients and our business for many years, showing adaptability and great client service standards throughout.
How would you summarise the benefits of delivering an investment proposition powered by Parmenion?
We have felt confident to continue to recommend the portfolios we developed at the outset which have been managed carefully over the years in line with our investment philosophy, being adapted as required, without the need to change service providers. Continuity is reassuring for clients. We have stability.
As a firm, we like to be at the forefront, leading by example. We always strive to do things properly. For example, we have always insisted on the highest qualifications for technical expertise, focused on the six steps of financial planning, and were fee-based from the outset. We were early adopters of cashflow, were TCF and RDR ready almost as soon as it was formalised, and are very well placed for the latest Consumer Duty requirements. Our move to full employee-ownership in 2021 supports that stability and longevity for our clients. It is a nice position in which to be, and we have to make sure we don’t jeopardise that and continue to build and grow for our future and that of our clients.
Back in 2009 we had to take Parmenion at face value and trust what we were told. Parmenion said they could deliver what we were looking for and to date they absolutely have throughout their growth and ownership journey. The outcome is that we have a lot of very happy clients who trust us implicitly. We needed confidence our chosen partner could consistently deliver the promised quality and service levels, and demonstrate the ability to match the high-quality investment research and service we’ve always given our clients. Parmenion has given us this.
How has Parmenion supported the development of your business?
We have achieved the investment proposition that we wanted with Parmenion. This means that we have been able to work confidently within our investment philosophy and been able to maintain the high standards we always set. The partnership between Eldon and Parmenion covers so many areas; client service levels, paperwork, tools to facilitate client understanding and good outcomes, and development of tech, and understanding of our business. Ultimately, that has led to our clients achieving their life goals and continuing client referrals, continuing our work steadily and capably into the future.
How has Parmenion helped you to secure your business objectives?
Parmenion helped us to put in place the bespoke package that we were looking for, by working flexibly and being attuned to our requirements in a constantly changing environment.