Strategic Conviction
Steering a course between active and passive
- The content of this page is only suitable regulated financial advisers.
- Past performance isn't an indicator of future returns and investors could get back less than they put in.
- This content of this page is intended as general information and shouldn't be viewed as a personal recommendation.
- There's also no guarantee that investment solution or funds will meet their objectives.
Balancing investment styles
We launched Conviction in 2015 when we saw that many advisers were missing out on benefits of balancing active and passive styles of investing. Rather than make a decision one way or the other, they often defaulted to 50:50 in each. We built our solution to take that time-consuming decision out of the adviser’s hands - and into those of our dedicated investment management team
Strives for great investing value
It does this by aiming to capture returns while controlling costs
Balance of investment approach
Active vs Passive determined monthly at asset class level
Strategic asset allocation across 13 asset classes
Aims to maintain consistency of outcomes so you and your clients feel confident in the road ahead
Available in 10 Risk Grades
10 risk grades allow you to make sure the portfolio mandate lines up with your clients’ attitudes to risk
Established track record
Launched in 2015 to balance the best of both worlds in investing. You can read more about this in our latest Investment Quarterly below.
Defaqto Diamond rated
Defaqto 5 Diamond rated for an independent assessment of excellent value and risk adjusted returns.
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Costs and charges
Our Conviction charges are simple and transparent. For our custody fee, when the total value of your client’s assets falls into a given band, they pay that charge for all their money, not just the proportion in that band.
| Type | Charge |
|---|---|
| DFM charge | 0.24% |
| Dealing charge (for fund switches and rebalance purchases) | 0.45% (≈0.05% p.a.)* |
| Parmenion SIPP charge | £18+VAT per quarter |
*Assumes a 12% turnover rate - for guidance only, actual turnover may be more or less than this amount
| Custody band† | Charge |
|---|---|
| £0 - £299,999.99 | 0.30% |
| £300,000.00 - £599,999.99 | 0.25% |
| £600,000.00 - £1,499,999.99 | 0.20% |
| £1,500,000.00 + | 0.15% |
†A minimum monthly custody charge of £5 per client applies. Cliff edge structure.
Here’s what your client might pay
For a £100,000 non-SIPP portfolio in Risk Grade 5, and an OCF as of the 31st March 2024
| Custody | DFM Charge | Dealing* | OCF | Total |
|---|---|---|---|---|
| 0.30% | 0.24% | 0.05% | 0.32% | 0.91% |
*Assuming a 12% turnover rate - for guidance only, actual turnover may be more or less than this amount
Market dynamics, the broader economic picture and cost are key factors influencing the active/passive split. With Conviction, we’ll steer the most effective course to achieving attractive client returns.
Jasper Thornton-Boelman
Investment Director
