What makes one of the best adviser platforms in the market?
In a competitive platform market, it’s important to look beyond bold claims and focus on the evidence over time. When advisers ask “what are the best adviser platforms in the market?”, long-term independent data provides a clearer answer than marketing promises. For over a decade, Parmenion has consistently scored higher on average in the independent Platforum reports - excluding recent newcomers and restricted firms - with the lowest variance results. In the latest survey, which gathered feedback from over 1,900 advisers, Parmenion, again, achieved the top service rating*.
Built on consistency, driven by autonomy
That consistency isn’t a fluke. It’s the result of a clear approach grounded in two key principles: a strong culture and complete autonomy. Our culture means that every team - from onboarding and operations to our investment team – shares one mindset: excellence isn’t optional.
Unlike many providers, we own our tech, we’re not dependent on external systems that require lengthy migrations or cause adviser pain and client disruption. Instead, we release updates and new features every two weeks – quietly, quickly, without fuss. No headlines, just headway. Our infrastructure was purpose-built to support model portfolios - both advisory and discretionary - from the outset.
We’re not a fund supermarket retrofitted to bolt on models as an afterthought. Model portfolios are the foundation of our business, giving us the flexibility, automation, and ability to remove the administrative burden and operational risk from your business.
Service has a cost - and so does poor service
And while some fixate on price: would you walk into a climbing shop and buy the cheapest rope? Or pick out the cheapest ski jacket? If not, why custody for your clients’ life savings on a platform whose only differentiator is cost? The market has shown time and again that with platforms, price ≠ value. And more often than not, it’s adviser businesses that pay the true cost of poor service. Anyone who’s spent hours chasing service teams, fixing rekeyed data, or firefighting client issues knows this all too well. We recently partnered with the lang cat to unpack the real cost of poor service. The findings, particularly the financial drag on advice firms and the damage to client trust, were eye-opening, with 95% of the profession having to apologise to their clients on behalf of providers in the last year.
Trust the data - and your peers
But here’s the thing: everyone says they provide great service, so how can you be confident in the provider you choose? If you’re wondering what the best adviser platforms in the market look like, independent, unbiased data that spans almost a decade is a good place to start. To help, we’ve consolidated Platforum reports since 2016, focusing on platforms with a consistent track record of five years and more, and excluding those with conflicted interests, like platforms that own advice businesses.
Listen to your peers, who’ve concluded that Parmenion has delivered the highest adviser advocacy† and service consistency for over a decade.
We invite you to explore the data and see for yourself why many advisers trust Parmenion as a platform partner built for the future.
Average Platforum score 2016 - 2025
| Platform | Average position | Variance | Lowest position |
|---|---|---|---|
| Parmenion | 1.6 | 0.4 | 3 |
| Transact | 2.2 | 2.4 | 6 |
| 7IM | 3.4 | 1.6 | 6 |
| AJ Bell | 5.3 | 8.8 | 12 |
| Nucleus | 6.9 | 6.5 | 13 |
| Quilter | 7.3 | 4.0 | 11 |
| Wealthtime | 8.8 | 9.6 | 12 |
| SL Elevate | 8.9 | 6.1 | 13 |
| Abrdn Wrap | 10.0 | 15.0 | 18 |
| Aviva | 10.9 | 5.3 | 14 |
| FundsNetwork | 11.6 | 2.6 | 15 |
| James Hay | 12.7 | 7.1 | 15 |
| Scottish Widows | 14.7 | 13.0 | 20 |
| M&G Wealth | 15.5 | 2.9 | 18 |
| Aegon | 17.6 | 1.4 | 19 |
Please note data accurate up until June 2025. P1, Fundment & True Potential have been removed from this data due to only recently being added.
*Platforum - UK Adviser Platforms – Market Overview, March 2025
†Investment Trends UK Adviser & Technology Business Report, 2025
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This article is for financial professionals only. Any information contained within is of a general nature and should not be construed as a form of personal recommendation or financial advice. Nor is the information to be considered an offer or solicitation to deal in any financial instrument or to engage in any investment service or activity. Parmenion accepts no duty of care or liability for loss arising from any person acting, or refraining from acting, as a result of any information contained within this article. All investment carries risk. The value of investments, and the income from them, can go down as well as up and investors may get back less than they put in. Past performance is not a reliable indicator of future returns.
